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Storytelling to Influence and Inspire

04 Jan 2023 10:50 AM | Juli Lattner (Administrator)

Author: Lisa Munson

Last fall, a colleague asked me if I would be interested in creating and facilitating a training for business leaders on influential storytelling. In my career as an Instructional Designer, I had never designed and developed training on this topic before. And I was up to the challenge!

But the request came with a few requirements – the ‘how’ of storytelling needed to be simple and easy for leaders to use. How could I do this? Keeping these requirements in mind, I quickly discovered the ABT Narrative Structure by scientist-turned-filmmaker Randy Olson. ABT stands for AND, BUT, THEREFORE. It’s an easy framework to remember and can help you craft a concise and impactful story.

So, if you have ever asked yourself any of these questions:

  • Would a story make a difference here?
  • Would it persuade or motivate my audience?
  • Would it clarify complex information?

If you answered “YES” to any of these questions, then please join us for Storytelling to Influence and Inspire at the next ATD – Lake Superior Chapter virtual event on January 17th from 11:45 AM-1:00 PM.

In this session you will learn about:

  • What is storytelling?
  • Why is it important?
  • How can it be used to influence and inspire?
  • The ABT Narrative Structure

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