Author: Lisa Munson
Last fall, a colleague asked me if I would be interested in creating and facilitating a training for business leaders on influential storytelling. In my career as an Instructional Designer, I had never designed and developed training on this topic before. And I was up to the challenge!
But the request came with a few requirements – the ‘how’ of storytelling needed to be simple and easy for leaders to use. How could I do this? Keeping these requirements in mind, I quickly discovered the ABT Narrative Structure by scientist-turned-filmmaker Randy Olson. ABT stands for AND, BUT, THEREFORE. It’s an easy framework to remember and can help you craft a concise and impactful story.
So, if you have ever asked yourself any of these questions:
- Would a story make a difference here?
- Would it persuade or motivate my audience?
- Would it clarify complex information?
If you answered “YES” to any of these questions, then please join us for Storytelling to Influence and Inspire at the next ATD – Lake Superior Chapter virtual event on January 17th from 11:45 AM-1:00 PM.
In this session you will learn about:
- What is storytelling?
- Why is it important?
- How can it be used to influence and inspire?
- The ABT Narrative Structure