Entertain First, Inform Second: What L&D Can Learn from Social Media Marketing
What do high-performance motorsports marketing teams and unforgettable learning experiences have in common? They both know how to grab attention, keep people engaged, and drive behavior — fast.
In this high-energy, hands-on session, you’ll explore how the same principles that fuel viral social media content and fan-favorite marketing campaigns can transform your learning strategy. Whether you're designing onboarding, compliance, or leadership development, the key to impact is simple: Entertain first, inform second.
You’ll walk away with a fresh framework for creating learning content that learners actually want to engage with — and remember.
Objectives for this session:
At the end of the session, participants will be able to apply the H.E.R.E. framework to design learning content that captures attention, drives emotional connection, and improves learner engagement
At the end of the session, participants will be able to evaluate their existing learning programs and identify opportunities to integrate hooks, brevity, emotional connection, and reinforcement
At the end of the session, participants will be able to create at least one revised learning activity that demonstrates how social-media-inspired strategies can increase learner retention
Our Speakers:
Amanda Van Den Elzen
Amanda Van Den Elzen is a tech-savvy learning consultant and the founder of BetterWork, a professional development consultancy focused on helping people and teams thrive in the age of AI. She’s known for translating complex technology into simple, usable tools for everyday work, and for designing learning experiences that actually stick.
Amanda has trained hundreds of professionals on emerging platforms like ChatGPT and Microsoft Power Platform, always with a focus on practical, tech-forward learning that empowers people to grow. Her passion lies in helping others build the skills they need to succeed, one team and one breakthrough at a time.
Outside of her consulting work, Amanda supports her family’s professional motorsports team with marketing strategy and content creation. That fast-paced, attention-driven world has sharpened her instincts for what truly engages people, and it has helped shape her unique approach to learning design: entertain first, inform second.
When: Tuesday May 19, 2026
Where: Perception Coaching, 931 E 9th Street, Duluth (Hybrid option via Zoom also available.)
Time: 11:45-1:00 PM
Cost: $20 Member, $35 non-member
